Mastering the Mind: Dr. Todd Maddox Joins Unleash Health to unlock the science of peak perfoRmance
Unleash Health is thrilled to welcome Dr Todd Maddox to its Scientific Council, bringing a world-leading voice in the neuroscience of learning, memory, and behavior to its mission of transforming everyday wellness.
A cognitive neuroscientist with over 25 years of academic research and behavioral science leadership, Dr. Maddox is one of the most cited experts in his field, with over 225 peer-reviewed publications and more than 17,000 citations. His work has laid the scientific foundation for how humans form, unlearn, and sustain behaviors across health, learning, and decision-making.
Dr Maddox’s career spans two decades of NIH-, NSF-, and DoD-funded research into human performance and memory, followed by a mission-driven transition into applying immersive and behavioral science to real-world health challenges. His focus: designing learning environments and experiences that activate all four learning systems in the brain, cognitive, behavioral, emotional, and experiential, to deliver sustained behavior change.
“Information isn’t enough to change behavior, and unlock peak performance” says Dr. Todd Maddox. “People don’t transform through facts, they change through experience. That’s what Unleash Health gets right. I’m excited to join a platform that’s bringing decades of science into people’s daily lives in a meaningful, measurable way.”
“Todd’s work is among the most important in the field of behavior science,” says Dr Ramin Rafiei, Founder & CEO of Unleash Health. “He bridges academic rigor with real-world impact, exactly what’s needed to close the gap between what we know and what people actually do. We are honored to have him onboard.”
Dr. Maddox’s first collaboration with Unleash Health is Master Your Mind, a groundbreaking journey that weaves together neuroscience, immersive design, and real-time reward mechanisms to help users form lasting, healthy habits. It’s a new chapter in the science of preventative health, and a giant leap toward our shared goal: to redefine the modern wellness journey with the world's most trusted brands.