Watch our CEO speak at Meta on solving for the Prevention Paradox through the power of brands

This month our CEO Dr Ramin Rafiei spoke at Meta HQ on how we have brought science, health, brands, and a little AI magic to solve for the prevention paradox. "Most people recognize that we need to drive meaningful effort towards prioritizing prevention. In fact, it's the only way to create a sustainable pathway forward for healthcare. The prevention paradox is the recognition that there is an urgent need for better prevention but health systems by and large are not setup to deliver on it. Prevention cannot exist in this system and that only means one thing … the world needs an unconventional approach to achieve preventative health at scale and return healthcare to a sustainable path that works for everyone."

“It turns out these brands hold the power to solve the prevention paradox because the brands we love and use everyday have a much greater influence and incentive to keep consumers healthy than anyone in the medical economy. They have the resources, and already spend billions each year on their customers. They have the reach to communicate and engage with billions of people on the planet. And finally, they have the reason – they are relentless in their drive to build a healthy, active customer base that will keep buying their products throughout their long lives.”

You can also access the recording on Vimeo.